International law firm Trowers & Hamlins has advised on the establishment of JBXE, Formula One World Champion Jenson Button's racing team that will compete in the new Extreme E off-road race series.
Motorsport has a huge fan base and is a significant platform for technical advances and brand marketing but is does suffer from a perception of a lack of environmental sensitivity and diversity. The Extreme E race series was founded with the goal of using electric racing to highlight climate change issues and to encourage positive action to protect the environment. The series is also promoting gender equality with both male and female drivers competing.
The Extreme E series will see racing undertaken in countries severely affected by climate change ranging from the series opening event in the desert heat of Saudi Arabia in April through to the freezing conditions of Greenland.
Adrian Jones, a partner in the corporate team at Trowers commented:
"ESG is becoming an ever more prominent issue in business and investing but to have a sport with ESG at its core is a great initiative. We have been delighted to assist in the establishment of Jenson's team and its contractual arrangements in connection with the championship and we are looking forward to watching Jenson and Mikaela compete in the first round in Saudi Arabia on 03-04 April."
Richard Goddard, Managing Director of JBXE commented:
“At the turn of the year JBXE didn’t even exist and in just 5 days will compete in the opening round of the inaugural Extreme E series in Al Ula, Saudi Arabia. A huge amount of work has gone into achieving so much in such a short space of time, with Adrian and his team at Trowers being instrumental in that process and will continue to be so, as we develop the team further throughout the season.”
