Insights
Saving face: are trade marks becoming celebrities' answer to AI deepfakes?
What does Taylor Swift have in common with Chelsea midfielder Cole Palmer, broadcaster Jeremy Clarkson and world darts champion Luke Littler? This might sound like the opening line of an ill-fated joke, but the answer in fact lies in the fast-growing trend of celebrities turning to trade mark law to counteract the impacts of unlicensed commercialisation.
