Trowers advises on sale of leading child personal care brand, Childs Farm


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Top 40 law firm Trowers & Hamlins has advised on the sale of child personal care brand, Childs Farm to consumer goods business PZ Cussons in a multimillion-pound deal.

The Basingstoke-based Childs Farm was founded in 2011 and has grown rapidly to be a leading baby and child personal care operator, earning sustainability credentials for its vegan and cruelty-free product ranges, which include haircare, skincare and bath and shower products.

The deal sees PZ Cussons, the company behind Imperial Leather, Carex and Original Source, acquire 100pc of the share capital of Childs Farms holding Company, Tadley. 

Childs Farm founder, Joanna Jensen has subsequently made an investment into the PZ Cussons subsidiary which completed the acquisition such that PZ now holds a circa 92 per cent interest in Childs Farm for a total consideration of £36.8m.

Trowers advised the selling shareholders on the transactional documents for the sale of the Childs Farm business and Joanna Jensen on her subsequent investment into the buyer group. 

Head of Corporate at Trowers & Hamlins, Tim Nye commented:

"We are pleased to have helped complete the sale of Childs Farm to PZ Cussons in a deal that is highly beneficial for all parties involved and will also enable the brand to further establish itself as the UK market leader in baby and child personal care as well providing a platform for the business to implement its growth strategy in other key geographies". 

Joanna Jensen of Childs Farm added: 

"It is clear to me that in PZ Cussons, with our shared vision for the brand and cultural fit, we have found a fantastic partner, and the team and I look forward to working with them to take the business to the next level. I would like to thank the Trowers & Hamlins team for their continued support throughout the process for dealing with legal aspects of the deal in a timely and efficient manner."

The transaction was led by Tim Nye and Alison Chivers with support from Jenny Robinson and Rachael Hershman.

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