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International law firm Trowers & Hamlins has advised HUN Wines on its commercial launch.

Co-founded by Mark Woollard, HUN is an exciting and innovative new brand providing premium, Fairtrade and vegan wine in a recyclable can. The initial range of Pale Rosé, Sauvignon Blanc and Low Cal Sparkling Rosé is aimed at the millennial market. Despite currently challenging circumstances presented by Covid-19, HUN has quickly adapted its launch marketing campaign, with outdoor ads including 'Did you see our new advertising campaign? No, didn't think so'. HUN has made an immediate impact on the market, with HUN wine cans on sale through its website and due to hit the shelves of Tesco later this month. The company has also secured a healthy sales pipeline with 2021 festivals, including All Points East and British Summer Time.

HUN has attracted impressive support from industry heavyweights, including former BrewDog CEO of Beer Andy Shaw, former Red Bull Racing CMO Dominik Mitsch, former Endemol Shine Gaming MD Owain Walbyoff and Waitrose Executive Director James Bailey and counts Formula 1 racing driver David Coulthard amongst its investors.

Corporate partner, Edward Hooper, led the Trowers team, assisted by Alice Gould and Amy Sandel. Edward commented: 

"We have enjoyed working with Mark and the HUN team and are hugely impressed by their resilience and flexibility in launching their high-quality marketing campaign in such a difficult market. We look forward to continuing to being a part of the HUN growth story, and of course to the first delivery of its canned wines!"

Mark Woollard, CEO and co-founder, commented: 

"We are delighted to have launched and are excited to be in a position to build out the HUN brand. We are extremely grateful to Ed, Alice, Amy and the Trowers team for their strategic advice, covering matters from the corporate and commercial aspects, to protecting our IP. Their expertise and responsive, hands-on guidance has been a huge comfort to the founders and our investors alike."