Report: Midmarket senior living – defining the proposition, seizing the opportunity
As the later living market in the UK continues to grow, Trowers & Hamlins and Savills look at the direction of travel for a settled midmarket operator proposition.
In a space historically serving those who cannot access open-market housing options and the higher-end (where several existing leaders and a number of new entrants have been focused), the UK midmarket presents a number of interesting challenges and huge opportunities.
The Covid-19 pandemic has of course had a significant impact across the UK and the world. The senior living market is no exception. While the short, medium and long term impacts of the pandemic are far from certain, the underlying demographics driving interest in the sector remain. Trowers & Hamlins and Savills see the potential for many positives in this sector which will allow it to carve out new market share in the “new normal” that commentators are saying will emerge.
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